What is a usability evaluation?

A usability evaluation identifies interface issues that impact the user experience and provides actionable solutions.

Why should I conduct a usability evaluation?

Users have high expectations and a low tolerance for usability issues. When they encounter usability problems they are very quick to abandon your product. This may be caused by a few small issues or a single larger problem. Identifying and prioritizing issues allows your team to focus on fixing problems that have highest ROI for your product.

Additional benefits include:

  • Increased conversion
  • Increased engagement
  • Enhanced brand loyalty and reputation

How does FOXGROOVE improve your digital experience?

We start by working with product owners to understand usage patterns and business goals. Then we tailor the evaluation approach to maximize business value. Our usability evaluations rely on a proprietary set of 50+ usability heuristics that describe principles of good design. Each identified issue is defined, given a usability impact score, and a solution. We work with the extended team to create a prioritization strategy, so you can make sense of what’s most valuable to fix in the short and long-term.

Keep reading to learn about some of the most commonly violated heuristics:

Scanability | Design Principle #1

Scanability describes how easy it is to skim content for key information.
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Targetability | Design Principle #2

Targetability describes how easy an interactive element is to click on the first try.
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Interaction Hierarchy | Design Principle #3

Interaction hierarchy describes how design and position establish the relative importance of actions.
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Locational Awareness | Design Principle #4

Locational awareness describes how well a design conveys the user’s current location or process step.
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Perceived Affordance | Design Principle #5

Perceived affordance describes how well design communicates opportunities for interaction.
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Legibility | Design Principle #6

Perceived affordance describes how well design communicates opportunities for interaction.
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