Our Role
Foxgroove’s David DeBonis and Elana Vetter had the opportunity to attend this year’s ISTELive 24 conference in Denver, CO. Our favorite session by far was Doug Lynch’s discussion on EdTech research. We connected with Doug and his University of Southern California colleague Mark Degennaro post conference to discuss the importance of usability in EdTech. We learned about their USC Education Technology Accelerator program were asked to be the UX Advisor for this year’s 16 member cohort.
Our role is to provide user experience design education and consultation to the companies as they build out their products. To start, we gave an interactive presentation titled “The Importance of UX in Product Design.” We discussed usability as a driving force in product design, dove deep into key design principles, and outlined best practices for integrating UX into their company processes. Foxgroove will also provide one-on-one “Office Hours” consultation to each company throughout the program.
“We’re thrilled to be working with Foxgroove. UX design in EdTech is so important and very often overlooked given the limited budgets and resources of start-ups. The entrepreneurs in our Accelerator will benefit greatly from Foxgroove’s wealth of experience, deep domain knowledge, and practical hands-on advice. We are very excited to have them as a strategic partner to our program.”
Mark Degennaro Manging director, USC Edtech accelerator
Foxgroove is a user experience design consultancy specializing in the creation of impactful and highly usable digital experiences. Contact us to learn more.
About the USC EdTech Accelerator Cohort
USC’s Edtech Accelerator is a virtual program that nurtures and accelerates the growth of EdTech startups by providing a combination of operational and technical assistance, business strategy, product roadmap development/refinement and access to participants in the education ecosystem – including educators, investors, foundations, education companies and key service providers. Entrepreneurs in the program benefit from interaction with USC faculty and the University’s network of industry participants, advisors, and mentors. The Program’s main focus is to assist companies with efficacious solutions that improve access and educational outcomes for all learners. Companies in the Program are located all over the world and are developing solutions in all education markets, K-12, Higher Ed, and Workforce.
This year’s cohort consists of 16 amazing EdTech companies. They are in various stages of their product evolution and funding stage. We are bullish on their future. Check them out below:
AICELSIOR provides affordable child care and early childhood education infused with AI magic.
CAREERFULLY provides personalized 1:1 and group coaching solutions for business school students, via career services.
E(MAN)CIPATION provides an AI-powered immersive global black history game.
EXCUELA merges technology and pedagogy to benefit those with limited connectivity and poor study habits.
GENOMICS solves our Nation’s security challenges and our commercial clients’ most complex problems with cutting-edge AI/ML solutions and products.
KNOWALLA is unlocking the power of learning by teaching.
LUGAUP provides courses to learn trades and skills needed to enter the job market.
MATHAMATICS is a full-service educational consulting company and approved TEA Vetted Provider that specializes in math intervention, tutoring & campus educational services.
MUSA makes training your team as easy as chatting.
RAINBOW CHEFS ACADEMY provides TK-12 health and nutrition education to help offset student diabetes and obesity.
RHYMES WITH REASON facilitates literacy improvement powered by students’ favorite music.
RIGHTON! is unlocking STEM potential by transforming how students think and feel about math, helping them see mistakes as learning opportunities.
SAGAX powers intelligent learning through augmented intelligence for education advancement.
SARA provides a personalized, AI enabled speech therapy app designed for children with speech-sound disorders.
SERTIFIER provides automated credential management that optimizes efficiency and saves costs.
YOUROK is a prevention focused solution developed to address the adolescent mental health crisis by building emotional resiliency using evidence-informed practices.
Product Design 
Usability Analysis 
